Norse Atlantic plans 1H22 take-off

Bernie Baldwin

Norse offers long-haul more environmentally-friendly flights for the discerning passenger looking to travel the globe from 2022.

Norse Atlantic Airways has announced that it now plans to launch its low-cost, long-haul operations by late Q1 or early Q2 and believes that its 15 Boeing 787s will be flying travellers across the Atlantic next summer.

“We will launch our ticket sales approximately three months prior to first flight and will offer exciting destinations that have proven to be attractive,” says CEO Bjørn Tore Larsen.

The airline reports that since its launch in March, there has been “tremendous interest in Norse from the travelling public, people who want to be a part of the team, airports, tourism organisations, media, politicians, and authorities – on both sides of the Atlantic”.

The company has been quick to emphasise a fruitful employer-employee relationship and has entered into an agreement with the AFA, the largest flight attendants’ union in the US. All employees will therefore be permanently employed by the airline. The company is also in dialogue with unions in other countries.

Norse says that its management team and all nominated postholders required to obtain an air operator’s certificate (AOC) are now in place. The carrier has applied for a Norwegian AOC and will also apply for a UK AOC.

Norse has also presented its aircraft livery and has now launched the basic elements of its brand, developed by an in-house team and a local agency in Norway. “Like the Norsemen who travelled and explored the world with their state of the art longships, Norse Atlantic Airways will give people the opportunity to explore other continents by offering affordable flights onboard modern and more environmentally friendly Boeing Dreamliners,” notes Larsen.

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5-7 Jun 2024